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Know What You're Selling


When it comes to running a small business, it's essential to understand exactly what you're selling and why your customers should choose your products or services over those of your competitors. In this blog post, we'll explore how to know what you're selling.


1. Define your target audience:

  • Identify the characteristics of your target audience, including their needs, wants, and values.

  • Consider their purchasing habits and what motivates them to buy.

2. Define your unique value proposition:

  • Identify what makes your products or services unique and valuable to your target audience.

  • Consider what sets you apart from your competitors and why customers should choose your products or services.

3. Know your competition:

  • Research your competitors to understand their products, services, and marketing strategies.

  • Consider how your products or services compare and what you can do to stand out.


By following these tips, you can gain a better understanding of what you're selling and why customers should choose your products or services. This knowledge will help you create effective marketing strategies and reach your target audience effectively.



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